Yannick Lenormand
About Yannick Lenormand
Yannick Lenormand is the East Asia Region Foresight Leader at Arup, with a diverse background in design and innovation across various companies in Hong Kong and France.
Title at Arup
Yannick Lenormand currently holds the position of East Asia Region Foresight Leader at Arup, starting in 2018. Based in Hong Kong, he leads the foresight initiatives, playing a crucial role in the strategic direction of the company's projects in the East Asia region.
Work Experience at TheNewBlack Studio
Before joining Arup, Yannick Lenormand founded TheNewBlack studio, where he worked from 2017 to 2018 for six months in Hong Kong. His role involved pioneering design and trend analysis projects, focusing on innovative concepts and solutions.
Career at Gibson Innovations
Yannick Lenormand held significant responsibilities at Gibson Innovations. Serving first as Senior Art Director Trends Analysis from 2013 to 2017, he later became the Head of Trends, Lead Design & Innovation, a position he held from 2017 to 2018. His tenure at Gibson Innovations entailed in-depth trend analysis and leading innovative design projects in Hong Kong.
Role at Arup University
At Arup University, Yannick Lenormand is part of the Foresight, Research, and Innovation team, which serves as Arup's internal think tank and consultancy. He is instrumental in developing 'foresight by design,' a concept that employs innovative design tools and techniques to drive discussions about future changes, helping organizations anticipate and adapt to emerging trends.
Educational Background
Yannick Lenormand has a comprehensive educational background in Industrial Design. He achieved a Diplôme de l'Ecole Nationale Supérieure des Arts Décoratifs – Master of Arts (M.A.) equivalent from École nationale supérieure des arts décoratifs, and a Bac +2 from Ecole Internationale de Design, Toulon. His qualifications laid a solid foundation for his career in design and innovation.