Jeff B.
About Jeff B.
Jeff B. is the Head of Demand Generation at Ascend.io, specializing in account-based marketing and marketing automation. He has extensive experience in digital marketing, having held various roles at companies such as Sonatype, SeaWorld Parks & Entertainment, and Learning Technologies Group plc.
Current Role at Ascend.io
Jeff B. serves as the Head of Demand Generation at Ascend.io, a position he has held since 2023. In this role, he focuses on developing and implementing strategies to drive demand and enhance customer engagement. His responsibilities include overseeing marketing initiatives that align with the company's growth objectives.
Previous Experience at Sonatype
Prior to his current role, Jeff B. worked at Sonatype as the Director of Demand Generation from 2020 to 2022. During his tenure, he was responsible for leading demand generation strategies and initiatives that supported the company's marketing objectives.
Expertise in Marketing Automation
Jeff B. specializes in account-based marketing (ABM) and marketing automation. He has a strong background in martech and performance analysis, focusing on enhancing digital programs and audience acquisition. His expertise allows him to effectively utilize qualitative and quantitative analysis to drive marketing strategies.
Educational Background
Jeff B. studied at Christopher Newport University, where he earned a Bachelor of Arts (B.A.) in Sociology from 2002 to 2006. His educational background provides a foundation for his work in marketing and demand generation.
Career Progression in Marketing
Jeff B. has held various marketing roles throughout his career. He worked at SeaWorld Parks & Entertainment in multiple capacities, including Interactive Marketing Associate Manager and Email Marketing Specialist. He also served as Senior Digital Marketing Manager at Dude Solutions and Director of Demand Generation and Digital Marketing at Learning Technologies Group plc. His diverse experience has contributed to his comprehensive understanding of digital marketing strategies.