Euphonia X.

Director. Demand Generation @ Ashby

About Euphonia X.

Euphonia X serves as the Director of Demand Generation at Ashby, bringing extensive experience in marketing roles across various companies. She holds a Bachelor's Degree in Media and Communication from City University of Hong Kong and a Master's Degree in Integrated Marketing Communication from Northwestern University.

Current Role at Ashby

Euphonia X. serves as the Director of Demand Generation at Ashby, a position she has held since 2024. In this role, she is responsible for developing and executing strategies to drive demand for the company’s products and services. Her work involves analyzing market trends and customer needs to enhance the effectiveness of marketing campaigns. Euphonia operates remotely from the San Francisco Bay Area.

Education and Expertise

Euphonia X. holds a Bachelor's Degree in Media and Communication from City University of Hong Kong, where she studied from 2011 to 2015. She also completed an exchange program at Uppsala University in 2013, focusing on American History and Media Studies. Euphonia furthered her education by obtaining a Master of Science in Integrated Marketing Communication from Northwestern University, studying from 2015 to 2016.

Professional Experience

Euphonia X. has a diverse background in marketing, having held various roles across multiple organizations. She began her career as a Marketing Intern at The Hong Kong Federation of Youth Groups in 2015. She then worked as a Social Media Marketing Intern at City University of Hong Kong from 2014 to 2015. Euphonia's experience includes positions at LendingTree, Brex, and Astromic, where she focused on growth marketing, digital marketing, and media buying.

Previous Positions

Euphonia X. has held several notable positions prior to her current role. She worked as a Marketing Manager for Paid Social at LendingTree for one month in 2019. At Brex, she served in various capacities, including Digital Marketing Manager for Paid Acquisition, Sr. Manager of Integrated Marketing, and Brand Media Lead, accumulating experience from 2019 to 2023. Additionally, she was a Marketing Data Analyst Intern at chrisad in 2016.

Internship Experience

Euphonia X. gained valuable experience through internships early in her career. She worked as a Marketing Intern at The Hong Kong Federation of Youth Groups for two months in 2015 and as a Social Media Marketing Intern at City University of Hong Kong for seven months from 2014 to 2015. These roles provided her with foundational skills in marketing and social media strategy.

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