Harriet Johnston
About Harriet Johnston
Harriet Johnston serves as the VP of Marketing at Ashby, where she leads the marketing team and has successfully launched impactful campaigns. With a diverse background in marketing and law, she has held various roles at companies such as Uber, Brex, and DLA Piper, showcasing her adaptability and strategic expertise.
Current Role at Ashby
Harriet Johnston serves as the VP of Marketing at Ashby since September 2022. In this role, she leads the public launch of the company and is responsible for scaling the marketing team. Johnston has established a foundation for an efficient marketing function and has worked closely with Sales and Customer Success teams to create relevant assets that facilitate a smooth sales cycle and customer onboarding. Within her first six months, she assembled a team and launched effective marketing campaigns, optimizing Ashby's brand and content strategy.
Previous Experience at Uber
Harriet Johnston has held multiple positions at Uber, contributing significantly to the company's marketing efforts. She worked as the Uber Eats Operations Associate from 2016 to 2017 in Sydney, Australia, and later transitioned to the role of Regional Marketing Manager for Uber Eats in Australia and New Zealand from 2017 to 2019. In 2019, she took on the position of Strategic Restaurant Partnerships Marketing for Uber Eats in the Greater New York City Area for four months. Her diverse roles at Uber highlight her expertise in executing product rollouts across various regions.
Experience at Brex
Johnston worked at Brex in various capacities from 2019 to 2022. Initially, she served as the Senior Product Marketing Manager for Partnerships & Content for nine months. She then advanced to the role of Head of Partner Marketing, Content, and Community, where she worked for two years. Her time at Brex involved leading marketing initiatives that contributed to the company's growth and engagement strategies in the New York City Metropolitan Area.
Education and Professional Development
Harriet Johnston has a strong educational background. She studied at Bond University, earning a Bachelor of Laws (LLB) and a Bachelor of International Relations (Business). Additionally, she attended Columbia Business School, where she focused on social media, planning, and analytics, achieving a certification in Digital Marketing: Customer Engagement. Johnston also completed Executive Education at Harvard Business School, specializing in strategy and leadership. This diverse educational experience supports her transition from a legal career to marketing.
Coaching and Community Development Roles
In addition to her marketing roles, Johnston has experience in coaching and community development. She served as a Coach at Startmate from 2021 to 2023 and is currently a Coach at First Round Capital since 2022. Earlier in her career, she worked as a Community Development Manager at Surf For Life in Nicaragua for nine months in 2014. These roles reflect her commitment to mentoring and supporting others in their professional journeys.