Peterson H.
About Peterson H.
Peterson H. is an Account Executive specializing in Startups and SMBs at Ashby, where he has worked since 2022. He has a diverse background in business development and recruitment, with previous roles at companies such as NinjaOne, Hays, and HelloFresh.
Work at Ashby
Currently, Peterson H. serves as an Account Executive focused on Startups and SMBs within the Go-to-Market (GTM) team at Ashby. Since joining in 2022, he has been responsible for outbound mid-market outreach and business development in a SaaS B2B sales environment. His role includes handling existing customer renewals, closing deals, conducting product demonstrations, and negotiating contracts specifically for startup and SMB clients. Peterson has also contributed to the sales team by creating a document that analyzes two of Ashby's competitors, aimed at enhancing the team's customer pitch. Additionally, he has played a role in developing messaging templates for the Go-to-Market team to effectively engage prospects.
Previous Experience
Prior to his current position, Peterson H. held various roles in business development and recruitment. He worked at NinjaOne as a Business Development Representative, focusing on outbound sales from 2020 to 2021, and previously served in a similar capacity as a Business Development Representative - Revival for five months in 2021. His experience also includes a two-year tenure as a Recruitment Consultant at Hays from 2016 to 2018, and a brief role as a Principal Recruitment Consultant at Harnham in 2019. Additionally, he has worked in customer service roles at HelloFresh and Uber Inc., and gained sales experience as a Computer Sales Associate at Best Buy.
Education and Expertise
Peterson H. attended William Paterson University of New Jersey, where he studied Biology and completed some college work from 2009 to 2010. His educational background, combined with his extensive experience in sales and recruitment, has equipped him with a solid foundation in business development and customer engagement strategies. He has developed expertise in SaaS B2B sales, particularly in the startup and SMB sectors, and has a strong understanding of the dynamics involved in outbound sales and customer retention.
Military Background
Peterson H. served in the Army National Guard as a Healthcare Specialist, achieving the rank of Sergeant (E-5) from 2007 to 2015. His military service provided him with valuable skills in leadership, teamwork, and healthcare, which have contributed to his professional development. This experience has also instilled a strong work ethic and a commitment to service, which he applies in his current role in the business development sector.