Natalie Obayda Ba (Hons)
About Natalie Obayda Ba (Hons)
Natalie Obayda Ba is the Business Development Director for the Middle East and Africa at Asite, with a background in communications, corporate finance, and asset management. She has held various strategic roles in notable companies and is recognized for her expertise in data management within construction projects.
Work at Asite
Currently, Natalie Obayda serves as the Business Development Director for the Middle East and Africa at Asite. She has held this position since 2021, contributing her expertise in business development within the region. Her role involves driving growth initiatives and fostering relationships with clients in the construction and asset management sectors. Natalie's extensive background in corporate finance and asset management supports her efforts in enhancing Asite's market presence.
Education and Expertise
Natalie Obayda holds a Bachelor of Arts (B.A.) in International Business from Regent's University London, where she studied from 1997 to 2001. Additionally, she has a Bachelor of Science (BS) in International Business from EBS Universität für Wirtschaft und Recht. Her academic background is complemented by her strong knowledge in corporate finance, asset management, and communications, which she has applied throughout her career in various roles.
Background in Strategic Business Consulting
Prior to her current role at Asite, Natalie Obayda worked at Jones Lang LaSalle as a Strategic Business Consultant - Manager in Dubai from 2010 to 2011. She also served as the Property and Asset Management Services Manager at the same company for 11 months in 2011. Her experience includes a five-year tenure at RICS as the Strategic Relations & Development Manager from 2016 to 2021, where she focused on developing strategic partnerships and enhancing organizational growth in the United Arab Emirates.
Published Work and Thought Leadership
Natalie Obayda authored a blog titled 'Securing an Asset's Future: The Importance of Owning your Data.' In this publication, she discusses the significance of optimized handover processes and data continuity in construction projects. She emphasizes the need for project owners to maintain control and access to their project data, highlighting risks associated with contractor transitions in data management. Her advocacy for international Information Management standards, such as ISO 19650, reflects her commitment to improving data management practices in the industry.
Experience in Advisory and Investment
Natalie Obayda has extensive experience in advisory and investment across both B2B and B2C sectors, particularly in the Middle East and the UK. Her background includes working as an Associate at Kenmore Property Group from 2006 to 2009, where she gained valuable insights into property management and investment strategies. This diverse experience has equipped her with the skills necessary to navigate complex business environments and drive effective results.