David Adams
About David Adams
David Adams is a Sr. Digital Marketing Manager with extensive experience in web development and digital marketing strategies. He has a background in Social Science from Portland State University and has significantly contributed to lead routing, scoring, and marketing campaigns at various companies, including AskNicely and Act-On Software.
Work at AskNicely
David Adams has been serving as the Sr. Digital Marketing Manager at AskNicely since 2019. In this role, he has focused on enhancing marketing strategies and improving lead generation. He has coordinated with external agencies to conduct strategic keyword research and optimize SEO efforts. His initiatives have led to a significant increase in demo request volume by 37% through targeted email nurture campaigns. Additionally, he has developed detailed custom audiences to effectively reach ideal customer profiles, contributing to a more focused marketing approach.
Previous Experience at Act-On Software, Inc.
Prior to his current position, David worked at Act-On Software, Inc. as a Sr. Web Developer from 2018 to 2019. During his tenure, he contributed to various web development projects, enhancing the company's digital presence. His experience in web development has provided him with a solid foundation in technical aspects that support digital marketing initiatives.
Experience at Wieden + Kennedy
David Adams was employed as a Web Engineer at Wieden + Kennedy from 2016 to 2018 in the Portland, Oregon area. In this role, he was involved in web development tasks that supported the agency's creative projects. His work contributed to the agency's reputation for innovative digital solutions.
Education and Expertise
David studied at Portland State University, where he earned a Bachelor of Science (BS) degree in Social Science. His educational background has equipped him with analytical skills that are beneficial in his marketing career. This foundation supports his expertise in digital marketing strategies and data analysis.
Achievements in Digital Marketing
In his current role at AskNicely, David has achieved notable results in digital marketing. He boosted marketing-sourced opportunity volume by 168% through effective account-based marketing campaigns. Additionally, he enhanced the marketing-sourced pipeline by 50% by optimizing Google search performance and collaborating with PPC agencies. His contributions have significantly impacted the company's marketing effectiveness.