Kassidy Bird
About Kassidy Bird
Kassidy Bird serves as the Vice President of Marketing at AskNicely, where she leads a cross-functional team focused on strategic, data-driven marketing. With extensive experience in various marketing roles, she has previously held positions at Convey by project44 and Databook, among others.
Current Role at AskNicely
Kassidy Bird serves as the Vice President of Marketing at AskNicely, a position she has held since 2023. In this role, she focuses on strategic, data-driven marketing initiatives aimed at driving growth and revenue for both AskNicely and its clients. Kassidy leads a cross-functional team that collaborates with various departments, including sales, product, customer success, and channel partners, to ensure cohesive marketing strategies.
Previous Experience at Convey by project44
Kassidy Bird has extensive experience at Convey by project44, where she held multiple roles from 2016 to 2022. She began as a Senior Manager in Demand Generation for nine months before transitioning to Lead Generation Specialist from 2013 to 2016. She later served as Senior Director of Marketing and Director of Marketing, contributing to the company's marketing strategies and initiatives. Her tenure at Convey spanned various positions, showcasing her growth and expertise in the marketing domain.
Education and Expertise
Kassidy Bird earned her Bachelor of Science in Business Administration with a focus on Cinematic Arts from the USC Marshall School of Business, completing her studies from 2008 to 2011. This educational background provided her with a solid foundation in business principles, which she has applied throughout her marketing career. Her expertise lies in building and scaling SaaS companies, with a strong emphasis on strategic marketing and data-driven decision-making.
Career Background
Kassidy Bird's career includes various marketing roles across multiple organizations. Before her current position at AskNicely, she worked at Databook as VP of Marketing and Head of Marketing in 2022. Additionally, she held the position of Marketing Coordinator at Invodo and gained experience as a Work-Study Student at USC. Her diverse background in marketing has equipped her with a broad skill set and a comprehensive understanding of the industry.
Professional Focus and Leadership Style
Kassidy Bird emphasizes a culture of collaboration, innovation, and excellence within her teams. She embraces challenges with a proactive attitude, often described as having a 'put me in coach' mentality. Her leadership style fosters teamwork and encourages creative problem-solving, which contributes to achieving organizational goals and enhancing marketing effectiveness.