Beth Schrader
About Beth Schrader
Beth Schrader is a Digital Product Marketing Manager at Aspen Skiing Company, where she has worked since 2019. She has a background in marketing and content strategy, with previous roles at FootSteps Marketing, Serendipit Consulting, and Falling Up Media.
Current Role at Aspen Skiing Company
Beth Schrader serves as the Digital Product Marketing Manager at Aspen Skiing Company, a position she has held since 2019. In this role, she oversees various digital marketing initiatives and collaborates with the growth marketing team to develop lifecycle and e-commerce email marketing strategies. She also manages and trains web content producers for AspenSnowmass.com, ensuring they have the necessary tools and resources to succeed. Her responsibilities include optimizing third-party listings on platforms such as Google My Business, Yelp, and TripAdvisor to enhance SEO performance.
Previous Experience in Marketing
Before her current role, Beth Schrader gained extensive experience in marketing across several organizations. She worked at FootSteps Marketing, LLC as a Strategic Account Manager for 11 months in 2016. Following that, she served as a Content Strategist at Serendipit Consulting from 2017 to 2019. Additionally, she was a Digital Content Manager at Falling Up Media for one year from 2016 to 2017. Earlier in her career, she held marketing internships at Näkturnal and Anderson International Corp, where she developed foundational skills in the marketing field.
Education and Academic Background
Beth Schrader studied at the University of Pittsburgh, where she earned a Bachelor of Science degree in Business Administration with a focus on Marketing. Her academic tenure lasted from 2011 to 2015, during which she acquired essential knowledge and skills that laid the groundwork for her career in digital marketing and product management.
Experience in Market Research
Beth Schrader has experience in market research, having worked as a Market Research Surveyor at Aspen Skiing Company from 2015 to 2016. In this role, she contributed to the company's understanding of market trends and consumer preferences, which informed strategic decision-making. This position allowed her to develop insights that are valuable in her current marketing role.