Gardner Morrow
About Gardner Morrow
Gardner Morrow serves as the Rental/Retail General Manager at Aspen Skiing Company, overseeing operations at Aspen, Highlands, and Buttermilk since 2020. He has a diverse background in retail management and coaching, with previous roles at Aspen Skiing Company and various educational institutions.
Current Role at Aspen Skiing Company
Gardner Morrow serves as the Rental/Retail General Manager for Aspen, Highlands, and Buttermilk at Aspen Skiing Company. He has held this position since 2020, contributing to the management of rental and retail operations across these key locations. His role involves overseeing daily operations, ensuring customer satisfaction, and managing staff to enhance the overall guest experience.
Previous Experience at Aspen Skiing Company
Gardner Morrow has extensive experience with Aspen Skiing Company, having worked in various roles since 2012. He started as Lead Rental Tech at Four Mountain Sports, where he worked for three years. He then transitioned to Retail Associate Lead, followed by Retail Assistant Manager. He also served as Retail Manager for a brief period before returning to the role of Rental/Retail GM. His diverse roles have provided him with comprehensive knowledge of the company's operations.
Education and Academic Background
Gardner Morrow studied at multiple institutions. He attended the University of Vermont from 2008 to 2010 and later studied at the University of New Mexico from 2006 to 2007. He earned a Bachelor of Applied Science (B.A.Sc.) from Colorado State University-Global Campus, completing his studies from 2012 to 2014. His educational background supports his professional expertise in management and operations.
Coaching Experience
In addition to his roles in retail and rental management, Gardner Morrow has experience in coaching. He served as Head Coach for the Aspen United Soccer Club from 2016 to 2019 and previously coached boys' soccer at Shelburne Community School for two months in 2015. His coaching experience reflects his leadership skills and ability to work with teams.
Internship and Early Career
Gardner Morrow began his career with an internship at Dealer.com as a Client Services Intern in 2015. This role provided him with foundational experience in client relations and service management. His early career also included a position in Outside Operations at Roaring Fork Club from 2012 to 2013, further diversifying his professional background.