Kaitlin Piosa
About Kaitlin Piosa
Kaitlin Piosa serves as the Director of Digital Marketing at Aspen Skiing Company, where she has worked since 2022. She manages digital marketing initiatives and customer experience projects, leveraging her extensive background in digital marketing and analytics.
Current Role at Aspen Skiing Company
Kaitlin Piosa serves as the Director of Digital Marketing at Aspen Skiing Company, a position she has held since 2022. In this role, she manages and prioritizes the digital roadmap and customer experience enhancement projects. Her responsibilities include driving Aspen Snowmass products and promotions through various digital channels, which enhances brand visibility and engagement. Additionally, she leads the Aspen Snowmass customer insights program, utilizing analytics to refine digital marketing strategies.
Educational Background
Kaitlin Piosa earned a Bachelor of Science degree in Health and Exercise Science from Wake Forest University. She attended the university from 2008 to 2012, completing her studies over a four-year period. This educational background provides her with a foundation in health and wellness, which may inform her approach to marketing within the outdoor and recreational industry.
Previous Experience in Digital Marketing
Before her current role, Kaitlin Piosa held several positions that contributed to her expertise in digital marketing. She worked at Aspen Skiing Company as the Digital Marketing & Analytics Manager from 2018 to 2021 and as Senior Manager of Growth Marketing from 2021 to 2022. Prior to that, she was a Social Media Manager at Bluetent for ten months in 2017 and served as an SEO Specialist for five months in the same year. Her diverse experiences have equipped her with a comprehensive understanding of digital marketing strategies and analytics.
Internship and Early Career Roles
Kaitlin Piosa began her career with internships that provided her with valuable experience in sports and marketing. She worked at USA Field Hockey as an Intern/Coordinator of Athlete and Olympic Development in 2013 for six months. Following this role, she served as a Communications Coordinator at USA Field Hockey from 2013 to 2015. These early positions helped her develop skills in communication and coordination within the sports industry.
Marketing Communications Experience
Kaitlin Piosa has extensive experience in marketing communications. She worked as the Marketing Communications Coordinator at the National Strength and Conditioning Association (NSCA) from 2015 to 2017. In this role, she was responsible for developing and implementing marketing strategies that supported the organization's goals. This experience further solidified her capabilities in managing marketing initiatives and communications.