Lindsay Forbes
About Lindsay Forbes
Lindsay Forbes is a Marketing & Sales Manager at Aspen Skiing Company, specializing in Ski & Snowboard School and Summer Brands. With a background in recreation management and extensive experience in marketing, she has played a key role in brand development and strategic communications.
Current Role at Aspen Skiing Company
Lindsay Forbes serves as the Marketing & Sales Manager for the Ski & Snowboard School and Summer Brands at Aspen Skiing Company. She has held this position since 2017, contributing to the marketing strategies and sales initiatives for these specific brands. Her role involves overseeing various marketing campaigns and ensuring alignment with the company's overall brand strategy.
Previous Experience at Aspen Skiing Company
Forbes has extensive experience at Aspen Skiing Company, having worked in multiple roles since 2008. She was the National Sales & Marketing Coordinator from 2008 to 2010, followed by a position as Marketing Manager from 2010 to 2013. Additionally, she served as Marketing & Sales Manager for Rental and Retail Experience Brands from 2014 to 2017. Throughout these roles, she guided the company through a rebranding process and fostered brand storytelling across various platforms.
Background in Recreation Management
Forbes studied at the University of New Hampshire, where she earned a Bachelor of Science degree in Recreation Management and Policy with a focus on Therapeutic Recreation. Her education spanned from 2001 to 2005, providing her with a solid foundation in recreation and management principles that she applies in her current and previous roles.
Experience in Program Coordination
Before her tenure at Aspen Skiing Company, Forbes worked as a Program Coordinator at Challenge Aspen from 2006 to 2007 in Snowmass Village, Colorado. This role involved coordinating programs aimed at providing recreational opportunities for individuals with disabilities, further enhancing her expertise in the recreation field.
Expertise in Marketing and Brand Development
Forbes possesses expertise in client survey and feedback management, which contributes to strategic marketing and communications efforts. She has developed and maintained effective partnership relations, establishing strategic relationships that benefit the brands she manages. Additionally, she has proficiency in Adobe Creative Suite, which she utilizes for creative asset development.