Michelle Wilson
About Michelle Wilson
Michelle Wilson is a Retail Manager and Buyer at Aspen Skiing Company, where she has worked for 18 years in the D&E Snowboard Shop. She holds a Bachelor's Degree in Mass Communication/Media Studies and has a background in action sports, contributing to her expertise in the snowboard and streetwear industry.
Work at Aspen Skiing Company
Michelle Wilson has been employed at Aspen Skiing Company since 2006, serving as the Retail Manager/Buyer for the D&E Snowboard Shop for 18 years. Her role involves overseeing retail operations and managing product selection to meet customer demands. Prior to her current position, she worked as a Logo Wear Buyer from 2006 to 2010, where she focused on sourcing and purchasing branded apparel. Her extensive tenure at the company highlights her commitment to the retail sector within the action sports industry.
Education and Expertise
Michelle Wilson earned her Bachelor's Degree in Mass Communication/Media Studies from the University of Minnesota-Twin Cities. She also studied Business/Commerce at St. Cloud State University. Her educational background provides her with a solid foundation in communication and business principles, which she applies in her role as Retail Manager/Buyer. Additionally, she holds a Level 1 certification for snowboard teaching from the Professional Ski Instructors of America (PSIA), enhancing her expertise in the snowboard industry.
Background in Action Sports
Michelle Wilson has a background as a competitor in halfpipe and boardercross events. This experience contributes to her deep understanding of the action sports industry, particularly in snowboarding. Her competitive background informs her product knowledge and helps her make informed decisions regarding the selection of merchandise for the D&E Snowboard Shop.
Event Organization and Training Initiatives
Michelle Wilson has played a significant role in organizing and executing the annual fashion show at The Meeting in Aspen. Her responsibilities included selecting outfits for models and managing the overall production of the event. Additionally, she has been involved in setting up vendor training sessions for employees, aimed at enhancing product knowledge and improving sales skills within the retail environment.
Industry Engagement and Trends
Michelle Wilson actively participates in attending tradeshows to stay informed about the latest trends and products in the snowboard and streetwear industry. This engagement allows her to keep the D&E Snowboard Shop's offerings current and appealing to customers, ensuring that the shop remains competitive in a rapidly evolving market.