Sonia Bekhaazi
About Sonia Bekhaazi
Sonia Bekhaazi serves as the Director of International Sales & Marketing at Aspen Skiing Company, a position she has held since 2013. With a strong background in sponsorship marketing and international sales, she has over two decades of experience in the marketing field.
Work at Aspen Skiing Company
Sonia Bekhaazi has served as the Director of International Sales & Marketing at Aspen Skiing Company since 2013. In this role, she has focused on managing international sales across various markets, including Australia, New Zealand, Overseas Canada, Asia, and Europe. Prior to her current position, she worked as the Rental/Retail Sales & Marketing Manager from 2010 to 2013, where she contributed to sales and marketing strategies in Snowmass Village, Colorado.
Background in Marketing
Sonia Bekhaazi has a strong background in marketing, particularly in sponsorship marketing. She has leveraged partnerships to enhance brand visibility and reach. Before joining Aspen Skiing Company, she held the position of Marketing Director at Blazing Adventures from 2004 to 2010, where she managed marketing initiatives in Snowmass Village, Colorado. Additionally, she worked as Sales & Marketing Manager at CCUSA in Melbourne, Australia, from 2000 to 2002.
Education and Expertise
Sonia Bekhaazi studied at Monash University, where she earned a Bachelor of Business and a Bachelor of Communication with a focus on Marketing and Advertising from 1996 to 2000. Her educational background has provided her with a solid foundation in marketing principles. She possesses strong expertise in digital marketing and social media, which has contributed to enhancing the online presence and engagement of the companies she has worked with.
Role as Marketing Liaison
In her current role at Aspen Skiing Company, Sonia Bekhaazi acts as a marketing liaison for sales managers in various territories. This position involves facilitating communication and aligning strategies to ensure effective marketing efforts across different regions. Her experience in managing international sales and marketing initiatives supports her ability to bridge communication between sales and marketing teams.