Ashok Periya Swamy
About Ashok Periya Swamy
Ashok Periya Swamy is a Deputy Manager of Digital Marketing at Aspire Systems in Chennai, Tamil Nadu, India, where he has worked since 2017. He has a background in digital marketing, with previous roles at QuScient and webmetric, and holds a Bachelor of Engineering degree from Anna University.
Work at Aspire
Ashok Periya Swamy has been serving as the Deputy Manager of Digital Marketing at Aspire Systems since 2017. In this role, he has focused on developing and implementing digital marketing strategies that align with the company's objectives. His tenure at Aspire has spanned seven years, during which he has contributed to various marketing initiatives and campaigns aimed at enhancing the company's online presence.
Previous Experience in Digital Marketing
Before joining Aspire Systems, Ashok worked as a Senior Digital Marketing Executive at QuScient from 2015 to 2017. His responsibilities included managing digital marketing campaigns and optimizing online strategies. Prior to that, he served as an SEO Analyst at webmetric from 2012 to 2015, where he focused on search engine optimization techniques to improve website visibility and performance.
Education and Expertise
Ashok Periya Swamy earned a Bachelor of Engineering (B.E.) in Electrical, Electronics and Communications Engineering from Anna University, completing his studies from 2007 to 2011. His educational background provides a strong foundation for his expertise in digital marketing, particularly in areas such as market research, marketing automation, and account-based marketing.
Digital Marketing Skills
Ashok specializes in leveraging marketing automation tools, particularly Eloqua, to enhance digital marketing strategies. He has experience in conducting market research to inform these strategies and utilizes web analytics platforms like Matomo to optimize marketing campaigns. Additionally, he is proficient in using Google Webmaster Tools to improve website performance and SEO, showcasing his comprehensive skill set in digital marketing.
Account-Based Marketing Expertise
Ashok has developed expertise in Account-Based Marketing (ABM) using Demandbase. This approach allows him to target specific customer segments effectively, tailoring marketing efforts to meet the unique needs of identified accounts. His focus on ABM reflects a strategic understanding of how to engage with key customers in a digital landscape.