Kripaa Krishnamurthi
About Kripaa Krishnamurthi
Kripaa Krishnamurthi is an Assistant Manager in Marketing at Aspire Systems, with a background in strategic marketing and content creation. She has over eight years of experience in the marketing field, having previously held positions at 8K Miles Software Services Ltd, Ramco Systems, and DCKAP Technologies.
Current Role at Aspire Systems
Kripaa Krishnamurthi serves as the Assistant Manager of Marketing at Aspire Systems, a position she has held since 2021. In this role, she is responsible for planning and managing end-to-end event activities, which includes sourcing and creating marketing collateral, managing booth designs, and engaging with visitors through various channels such as emails and social media. Her focus is on executing marketing campaigns that align with the business objectives of different Strategic Business Units (SBUs).
Previous Experience in Marketing
Before joining Aspire Systems, Kripaa worked at 8K Miles Software Services Ltd as Lead - Marketing from 2016 to 2021. In this capacity, she developed and executed comprehensive marketing strategies. Prior to that, she held the position of Executive Communications at Ramco Systems from 2013 to 2016, where she contributed to internal and external communication strategies. Additionally, she worked as a Market Research and Web Marketing Executive at DCKAP Technologies for one year in 2012.
Educational Background
Kripaa Krishnamurthi completed her Master of Business Administration (M.B.A.) with a focus on Marketing and Human Resources at MOP Vaishnav College from 2010 to 2012. Earlier, she achieved her Higher Secondary Certificate (HSC) at Sir Sivaswamy Kalalaya from 2004 to 2006. Her educational background provides a strong foundation for her marketing expertise and strategic thinking.
Marketing Skills and Specializations
Kripaa specializes in creating diverse marketing content, including case studies, whitepapers, website content, emailers, social media posts, and customer testimonials. She ensures brand consistency across all platforms and is adept at balancing strategic marketing with technical expertise. Her ability to add a creative touch to marketing narratives allows her to effectively connect with target audiences.
Event Management and Campaign Execution
In her current role, Kripaa is responsible for creating and executing a content calendar that aligns with brand proliferation and sales needs. She has planned and managed various event activities, demonstrating her capability in sourcing materials and engaging audiences through digital platforms. Her experience in managing booth designs and visitor engagement highlights her comprehensive approach to marketing initiatives.