Shraddha B.
About Shraddha B.
Shraddha B. is a Content Specialist in Marketing and Retail with extensive experience in content creation and communication. She has worked with various companies, including Aspire Systems and IBM India, and holds a Master's Degree in Journalism and Mass Communication from the University of Calcutta.
Current Role at Aspire Systems
Shraddha B. currently holds the position of Content Specialist in Marketing for Retail at Aspire Systems. She has been in this role since 2021, contributing to the company's marketing strategies and content development. Her work focuses on creating engaging content that addresses customer needs and enhances brand visibility in the retail sector.
Previous Experience in Content Creation
Before her current role, Shraddha B. worked as a Content Creator at Vajra Global Consulting Services LLP from 2019 to 2020. She also served as a Consultant in Communication at CMO Axis for a brief period in 2020. Additionally, she was self-employed from 2016 to 2018, where she created website content, articles, and blogs, and managed social media promotions.
Educational Background
Shraddha B. has a diverse educational background. She earned a Master’s Degree in Journalism and Mass Communication from the University of Calcutta, completing her studies from 2006 to 2008. Prior to that, she obtained a Bachelor’s Degree in Sociology from St. Xavier's College, Kolkata, from 2003 to 2006. Her foundational education includes a Higher Secondary qualification from Carmel School Durgapur, where she studied Humanities from 2001 to 2003.
Professional Development and Skills
Shraddha B. emphasizes the importance of continuous learning in her professional journey. She specializes in crafting social media content that effectively communicates impactful stories in concise formats. Her approach includes identifying customer pain points, which aids brands in distinguishing themselves in the competitive market. She advocates for content that resonates emotionally with audiences, aiming to create a connection that engages both the mind and heart.
Prior Roles in Instructional Design and Research
Before her current position, Shraddha B. worked as an Instructional Designer at IBM India Private Limited from 2011 to 2016. She also served as a Research Analyst at Aspire Systems for seven months in 2018 to 2019. These roles contributed to her expertise in content strategy and development, enhancing her skills in understanding audience needs and effective communication.