Madeline Crowley
About Madeline Crowley
Madeline Crowley serves as the Senior Director of Marketing at Assignar, where she enhances account-based marketing strategies. She has a diverse background in marketing roles across various companies, including Productboard and Bluebeam, Inc., and holds a Bachelor of Arts from St. Olaf College.
Current Role at Assignar
Madeline Crowley serves as the Senior Director of Marketing at Assignar since 2023. In this role, she focuses on enhancing marketing strategies and driving growth initiatives. Her responsibilities include collaborating with various departments to align marketing efforts with overall business objectives.
Previous Experience in Marketing
Prior to her current position, Crowley held several marketing roles. She was the Head of Account Based Marketing at Productboard from 2022 to 2023. At Bluebeam, Inc., she progressed through multiple positions, including Channel Marketing Specialist, Channel Marketing Coordinator, and Sr. Field Marketing Specialist, contributing to marketing strategies over several years.
Educational Background
Crowley studied at St. Olaf College, where she earned a Bachelor of Arts (B.A.) in Environmental Studies, Studio Art, and Management Studies from 2010 to 2014. She also participated in the Chicago Program through Associated Colleges of the Midwest, focusing on Entrepreneurship in 2013, and studied Information Design during a study abroad program in 2012.
Collaborative Marketing Initiatives
In her marketing roles, Crowley has collaborated closely with cross-functional teams, including Sales, Operations, and Product Marketing. She has developed and executed account-based marketing playbooks that have led to significant business outcomes, demonstrating her ability to integrate marketing strategies across departments.
Interests and Personal Pursuits
Outside of her professional career, Crowley has a passion for exploring new hikes, listening to live music, and learning about placemaking in the community. These interests reflect her commitment to personal growth and community engagement.