Alyssa Wood
About Alyssa Wood
Alyssa Wood is a DAM Program Manager at Asurion and a Project Manager - Marketing Tech at Whirlpool Corporation, with a background in media relations, digital marketing, and staffing.
Current Role at Asurion
Alyssa Wood currently serves as the DAM Program Manager at Asurion. Since 2021, she has held responsibility for managing digital asset management (DAM) initiatives from a remote location. Her role involves leading the rollout strategy for global teams, focusing on localized assets and governance. She also oversees the development of user resource libraries, consisting of written guides and video tutorials to support DAM users. In addition, she collaborates with IT and Enterprise Technical Services to implement automation and other technical enhancements for the DAM system.
Project Management at Whirlpool Corporation
Since 2016, Alyssa Wood has been working remotely from the USA as a Project Manager in Marketing Technology at Whirlpool Corporation. In this capacity, she deals with the technical and strategic aspects of marketing projects. Her role likely involves coordinating various stakeholders, managing timelines, and ensuring the completion of project deliverables within the scope of digital marketing technologies.
Past Experience in Media and Marketing
Prior to her roles at Asurion and Whirlpool, Alyssa Wood accumulated extensive experience in media relations and digital marketing. From 2012 to 2013, she worked at We Care Meals on Wheels in the Benton Harbor, Michigan Area, handling media relations and administrative tasks. She also served as a Media Relations/Digital Marketing professional at JA Foodservice from 2013 to 2015. These roles provided her with a solid foundation in managing public relations and digital media campaigns.
Educational Background
Alyssa Wood earned her Bachelor of Arts (B.A.) degree in Journalism, Public Relations/Advertising from Grand Valley State University, where she studied from 2008 to 2012. Her academic background in journalism and public relations provided her with essential skills and knowledge that have been fundamental to her professional career. She also completed her high school education at Bridgman High School from 2004 to 2008.
Professional Development and Contributions
Throughout her career, Alyssa Wood has contributed significantly to various organizations. At Asurion, she has developed a user resource library and managed a taxonomy and metadata structure in coordination with key stakeholders. She has a track record of managing vendor relationships for DAM systems, including addressing system issues and keeping abreast of product enhancements. Her collaborative efforts with IT and Enterprise Technical Services have led to effective automation and technical improvements in the digital asset management system.