Anthony Defoor
About Anthony Defoor
Anthony Defoor is the Senior Manager of Digital Analytics & Data Enablement at Asurion, with extensive experience in digital marketing and analytics roles across various companies.
Title: Senior Manager, Digital Analytics & Data Enablement
Anthony Defoor is currently serving as Senior Manager, Digital Analytics & Data Enablement at Asurion since 2022. In this role, he is responsible for integrating Customer Data Platforms with Google Tag Manager and Google Analytics. He leads the creation of dataLayer for best practice implementation of site and media analytics tracking. Additionally, Defoor supports the development, design, and debugging of reporting dashboards for internal teams and stakeholders.
Past Positions at Digital Analytics Companies
Anthony Defoor has built an extensive career in digital analytics and marketing technology. He served as a Senior Analytics Implementation Consultant at Blast Analytics (2021-2022), an Analytics Engineer, Digital Intelligence at Wpromote (2021), and as Analytics Engineer at Tinuiti (2019-2020). In each role, he focused on enhancing data integration and analytics capabilities for clients.
Director Roles in Digital Marketing and Development
Defoor held significant positions at S2 Medical Supply / LoCost Medical Supply as Director of Digital Marketing & Technology (2020-2021) and Director of Digital Development (2018-2019). In these roles, he led digital strategy and technological advancements for the company, operating remotely from Duluth, Georgia.
Chief Marketing Technologist and Senior Roles
Earlier in his career, Anthony Defoor served as Chief Marketing Technologist at Forum Communications (2016-2018) and as Senior Engineer & Internet Marketing Technologist at Full Media (2009-2016) in Gainesville, Georgia. He also worked as Senior Web Application Engineer & Marketing Technology Lead at Red Clay Interactive (2005-2009) in Buford, Georgia. His technical expertise was pivotal in these roles, where he focused on web applications and marketing technologies.
Education in Computer Science
Anthony Defoor holds a Bachelor of Science in Computer Science from Georgia Southern University, where he studied from 2002 to 2005. He also worked as a research assistant at the university from 2004 to 2005. His educational background provided a solid foundation for his subsequent roles in digital analytics and marketing technology.