Arran Broadbent
About Arran Broadbent
Arran Broadbent is the Chief Commercial Officer (CCO) for SEA & Taiwan at Asurion, with extensive experience in international expansion and product strategy across Asia.
Current Position at Asurion
Arran Broadbent serves as the Chief Commercial Officer (CCO) for Southeast Asia and Taiwan at Asurion. Based in Singapore, he began this role in 2023. In this capacity, he is responsible for overseeing commercial operations, driving business growth, and strategizing market penetration efforts within the specified regions.
Previous Roles at Asurion
Before his current role, Arran Broadbent held various key positions at Asurion. From 2020 to 2023, he was the Vice President of Product & Marketing for the Asia-Pacific region, based in Singapore. Prior to that, he served as Senior Director and Head of Product from 2018 to 2020 in Seoul, South Korea, where he contributed to the product strategy and development initiatives.
Career at DXC Technology and BT Global Services
Arran Broadbent's career includes notable positions at DXC Technology and BT Global Services. At DXC Technology, he was the Head of New Projects for the APAC, Middle East, and Africa regions from 2011 to 2013 in Singapore. Prior to this, he worked at BT Global Services in various roles, including Program Manager for Product Launch and Growth Acceleration from 2010 to 2012, and Project Manager handling accounts such as Credit Suisse, Lloyds Bank, and Thomson Reuters from 2007 to 2010 in London, UK. He also served as a Business Analyst from 2004 to 2005 in Leeds, UK.
Education Background
Arran Broadbent obtained his Bachelor's Degree in Entrepreneurship in Technology, IT, and Business from the University of Surrey, where he studied from 2003 to 2007. This academic background provided him with a strong foundation in technology and business management principles.
International Experience and Expertise
With over 13 years of experience living and working in various Asian countries, including Singapore, Hong Kong, and South Korea, Arran Broadbent has extensive expertise in international markets. He has successfully led launch and growth programs across multiple countries, including Australia, Singapore, Thailand, China, Malaysia, South Korea, and Taiwan. His professional focus includes sales, product strategy, development, and customer experience in high-growth and entrepreneurial environments.