Bettie Colombo
About Bettie Colombo
Bettie Colombo is the Head of Public Relations, Social Media, and Content at Asurion, with extensive experience in corporate communications and marketing.
Title
Bettie Colombo holds the position of Head of Public Relations, Social Media, and Content at Asurion. She has been in this role since 2021.
Professional Background
Bettie Colombo has a long history with Asurion, starting in 2003. She began her journey at Asurion as a Marketing Communications Manager, a position she held for four years. She then advanced to Marketing Communications, Sr. Manager from 2007 to 2011. From 2011 to 2014, her role shifted to Director Corporate Communications, followed by her promotion to Senior Director Corporate Communications, where she served from 2014 to 2021. Prior to her current role, she was instrumental in corporate communication strategies and senior leadership communication at Asurion.
Corporate Communication Expertise
Bettie Colombo brings extensive expertise in corporate communications, demonstrated by her tenure at both Asurion and Florida Public Utilities Company. At Florida Public Utilities, she served as Director Corporate Communications from 2000 to 2003. Her career reflects a strong focus on creating authentic and engaging connections between audiences and brands, coupled with a specialization in crisis communications and content strategy. These experiences have equipped her to spearhead significant communication strategies in her current role.
Innovative Communication Strategies
Known for her passion for asking 'what-if' questions, Bettie Colombo drives innovative communication strategies within her organization. This approach helps in developing creative solutions to complex problems, pushing the boundaries of conventional corporate communication practices. Her strategic thinking and forward-looking perspective support the creation of dynamic and effective public relations campaigns.
Educational Background
Bettie Colombo studied at The University of Memphis in 1970. This educational experience laid the foundation for her extensive career in corporate communications and public relations.