Brad Pennington
About Brad Pennington
Brad Pennington is the Director of Digital Product Development at Asurion, with extensive experience in online product development and marketing.
Title
Brad Pennington is currently the Director of Digital Product Development at Asurion. He has been in this role since 2014.
Work Experience at Asurion
Brad Pennington has been with Asurion since 2013. Initially, he served as the Director of Online Product Development and Operations for a year. He then transitioned to his current role as Director of Digital Product Development in 2014 and continues to hold this position in Nashville, Tennessee.
Previous Roles
Before joining Asurion, Brad held various leadership positions. From 2009 to 2013, he was the Director of Online Channel Development - North America Marketing at Group Rci. He was also Senior Manager of Online Marketing at Group Rci from 2006 to 2009. Prior to that, Brad worked as Account Manager at Cendant Partner Marketing from 2004 to 2006 and as a Media Strategist at The Digital Edge from 2000 to 2002.
Education and Expertise
Brad Pennington obtained his Master of Business Administration in Marketing from Rutgers University - Newark, where he studied from 2002 to 2004. He also earned a Bachelor of Arts in Political Science and Government from Dickinson College, completing his undergraduate studies from 1995 to 1999. He possesses a strong ability to leverage data and customer insights to drive improvements in digital platforms.
Key Contributions
Brad Pennington has been instrumental in enhancing the digital retail experience for major brands such as Walmart, Amazon, Staples, and The Home Depot. He is also known for his clear communication skills, which help align strategic priorities within teams.