Carrie Higginbotham
About Carrie Higginbotham
Carrie Higginbotham is the Director of CRM & Engagement at Asurion, with a background in marketing and communications roles at various companies including Nissan Motor Corporation and Tractor Supply Company.
Director, CRM & Engagement at Asurion
Carrie Higginbotham currently holds the position of Director, CRM & Engagement at Asurion, a role she has been in since 2021. Her work focuses on managing customer relationship management strategies and driving engagement initiatives. At Asurion, Carrie is responsible for optimizing customer interactions, improving retention rates, and implementing effective CRM strategies to enhance overall customer satisfaction.
Aftersales Marketing Communications at Nissan Motor Corporation
Before joining Asurion, Carrie Higginbotham worked at Nissan Motor Corporation from 2017 to 2021 as a member of the Aftersales Marketing Communications team for both the Nissan and INFINITI brands. During her four-year tenure in Franklin, TN, she contributed to campaigns and strategies aimed at improving aftersales communication and customer engagement for these high-profile automotive brands.
Customer Marketing Manager II at Tractor Supply Company
Carrie Higginbotham served as Customer Marketing Manager II at Tractor Supply Company from 2016 to 2017. In her role based in Brentwood, TN, she managed various customer marketing initiatives, crafted marketing strategies, and supported customer engagement efforts. Her work at Tractor Supply Company involved enhancing customer loyalty and driving marketing campaigns to boost customer interactions.
Account Supervisor at The Marketing Store
From 2012 to 2015, Carrie Higginbotham worked at The Marketing Store as an Account Supervisor in Franklin, TN. In this role, she oversaw account management activities, coordinated with clients to ensure the success of marketing projects, and played a key role in client relationship management. Her contributions helped to deliver successful marketing campaigns and strengthen client partnerships.
Education and Marketing Expertise
Carrie Higginbotham earned her BBA in Marketing from Freed-Hardeman University. Her educational background provided her with a strong foundation in marketing principles, which she has applied throughout her diverse career. Her expertise spans various industries and roles, showcasing her adaptability and proficiency in marketing management and customer engagement.