Craig Bohn
About Craig Bohn
Craig Bohn is the Sr. Director of Marketing Strategic Analytics at Asurion, leading a team focused on customer acquisition, retention, and sales performance metrics.
Company
Craig Bohn is currently working at Asurion, a company specializing in device protection and support services, as the Sr. Director of Marketing Strategic Analytics. He has been with Asurion since 2012 in various roles and has been instrumental in leading multiple strategic initiatives within the company.
Title
Craig Bohn holds the position of Sr. Director of Marketing Strategic Analytics at Asurion. He oversees a team that includes Subscriber Growth Analysts, Business Intelligence, Data Engineering, and Advanced Analytics members.
Education and Expertise
Craig Bohn studied at NYU Stern School of Business, where he earned an MBA in Marketing and Strategy from 2009 to 2011. He also holds a Bachelor of Science in Economics from Duke University, which he completed between 2002 and 2006. His expertise lies in marketing strategy, business intelligence, and data analytics.
Professional Background
Craig Bohn's professional journey includes roles at Accenture as a Consultant from 2006 to 2009, a Brand Management Intern at Unilever in 2010, a Consultant at The Boston Consulting Group from 2011 to 2012, and multiple roles at Asurion. He started as Sr. Manager of Marketing Strategy and Client Marketing, then moved to Director of Client Marketing, and currently serves as Sr. Director of Marketing Strategic Analytics.
Key Responsibilities and Initiatives
At Asurion, Craig Bohn is responsible for setting and implementing the Business Intelligence and Analytics vision for the Sales & Marketing teams. He coordinates deep dives, ad hoc analysis, annual planning, and regular reporting across metrics related to customer acquisition, retention, loyalty, sales efficiency, marketing campaign effectiveness, and wireless industry trends. He also develops reporting solutions, builds a resilient data stack, and automates reports, enhancing visibility on key performance metrics and creating personalized insights tools for sales partners.