Dani Xiao
About Dani Xiao
Dani Xiao is the Director of Digital Analytics at Asurion, with extensive experience in data analytics and digital marketing across various companies.
Company Overview: Asurion
Asurion is a global tech care company specializing in device protection and tech support solutions. Dani Xiao is currently the Director of Digital Analytics at Asurion, a position held since 2019. Prior, Dani served as the Principal of Product Analytics from 2018 to 2019. During Dani's tenure, the focus has been on developing analytics architecture and predictive models to yield actionable insights and enhance consumer behavior understanding.
Director of Digital Analytics at Asurion
Dani Xiao holds the position of Director of Digital Analytics at Asurion, occupying this role since 2019. In this capacity, Dani has standardized processes and systems to improve decision-making capabilities, directly contributing to revenue-generating outcomes. The role also involves managing cross-functional projects centered on marketing technology, database development, and vendor integrations.
Career: Senior Roles in Analytics
Dani Xiao's career includes several senior roles in the field of analytics. Before joining Asurion, Dani served as the Principal, Product Analytics at Asurion (2018-2019), Sr. Digital & Web Analytics Manager at Safelite AutoGlass (2015-2018), Senior Advisor, Data Analytics, Digital Marketing at Cardinal Health (2014-2015), and Consultant, Business Intelligence at Cardinal Health (2012-2014). Dani's work often involved developing predictive models and standardizing analytical processes to support marketing strategies and business intelligence initiatives.
Education: The Ohio State University
Dani Xiao earned a Master’s degree from The Ohio State University - The Max M. Fisher College of Business, completing the program from 2009 to 2011. The education provided a strong foundation in business principles, analytics, and strategic decision-making, which have been applied throughout Dani's professional career.
Professional Background in Analytics and Project Coordination
Dani Xiao's professional background spans multiple roles and organizations. From 2007 to 2009, Dani worked as an SAP HCM Project Coordinator at ABB. This was followed by a position as a Knowledge Database Project Consultant at Working Partners (2010-2011). Dani then furthered their career at Cardinal Health in various analytical positions before moving to Safelite AutoGlass and eventually Asurion. Throughout these roles, Dani developed analytics architecture, standardized decision-making processes, and managed cross-functional projects.