Emma Miles
About Emma Miles
Emma Miles is the Senior Manager of Content Strategy at Asurion, with extensive experience in content creation and marketing roles.
Professional Title and Current Role
Emma Miles is the Senior Manager, Content Strategy at Asurion. She has been serving in this role since 2021, based in Nashville, Tennessee, United States. In this capacity, she develops content strategies that align with Asurion’s organizational goals for multiple lines of business.
Career Progression at Asurion
Before becoming the Senior Manager, Content Strategy at Asurion, Emma held several roles at the company. She was the Sr. Creative Operations Manager - Product Content from 2020 to 2021, Creative Operations Manager - Product Content from 2019 to 2020, Senior Content Writer from 2017 to 2019, and Content Writer from 2015 to 2017. Each role expanded her responsibilities in content development and strategy, allowing her to accumulate extensive experience in content management.
Previous Experience
Emma Miles' career prior to Asurion included roles in marketing and content management. She worked as the Marketing Manager at POP Hospitality Group from 2014 to 2015 in Nashville, TN, and as a Marketing Specialist at Eze Castle Integration from 2013 to 2014 in Boston, MA. These roles equipped her with a broad understanding of marketing strategies and operations, further enhancing her capabilities in her subsequent content strategy roles.
Educational Background
Emma studied at Elon University and achieved a Bachelor of Arts (B.A.). Her educational background provided a strong foundation for her career in content strategy and marketing. However, the completion year noted as 1970 appears to be an input error and should be clarified.
Content Strategy and Execution Skills
In her role at Asurion, Emma conducts thorough research to identify relevant topics, trends, and keywords for content creation. She collaborates with cross-functional teams, including marketing, design, and product development, ensuring alignment in content strategies. She creates editorial calendars and workflows to manage content creation, publication, and distribution, and uses data analytics tools to analyze content performance. Emma also leads content audits and gap analysis to identify areas for improvement and growth opportunities, while staying updated on industry and algorithm trends to drive continuous improvement.