Eng Tan
About Eng Tan
Eng Tan is the CEO and Founder of Simplr and the VP of New Ventures & Corporate Development at Asurion Corp, with a background in marketing and consulting.
Title
Eng Tan is the CEO and Founder of Simplr and also serves as the VP of New Ventures & Corporate Development at Asurion Corp.
Current Roles
Since 2017, Eng Tan has been at the helm of Simplr, a subsidiary of Asurion Corp, located in San Francisco, California. Concurrently, he has held the position of VP of New Ventures & Corporate Development at Asurion Corp since 2016.
Previous Experience
Prior to his current roles, Eng Tan worked at Asurion Corp as VP & Head of Americas Marketing from 2008 to 2016. He also has a notable tenure at Booz & Company (formerly Booz Allen & Hamilton) where he served as Principal from 1995 to 2008.
Education and Expertise
Eng Tan studied Economics at Harvard University, where he received his AB degree. His academic journey at Harvard spanned from 1970 to 1995. He also attended Raffles Institution in 1970.
Simplr's Innovations and Collaborations
Under Eng Tan's leadership, Simplr has achieved award-winning CSAT scores and has grown significantly thanks to its innovative pay-per-resolution pricing model. Simplr's AI-powered platform ensures speed, empathy, and precision, while its customer service specialists are a unique pool of highly educated, work-from-home professionals. Simplr collaborates with leading brands in retail, technology, and restaurants to enhance customer service experiences.