Jason Hoyle
About Jason Hoyle
Jason Hoyle is the Senior Director of Integrated Marketing Strategy at Asurion, with extensive experience in marketing and customer experience across various industries.
Title at Asurion
Jason Hoyle holds the title of Senior Director Integrated Marketing Strategy at Asurion. He has been in this role since 2019, working in Sterling, Virginia, United States. In this position, he is responsible for overseeing comprehensive marketing strategies that integrate various channels and leverage data-driven insights to enhance customer engagement and satisfaction.
Previous Roles at Principal Financial Group
Before joining Asurion, Jason Hoyle served as Vice President - Integrated Marketing and Customer Experience at Principal Financial Group from 2016 to 2019. During his tenure in Des Moines, Iowa, he focused on creating and implementing integrated marketing strategies and improving customer experience, ensuring a seamless interaction across all customer touchpoints.
Role at T. Rowe Price
From 2012 to 2016, Jason Hoyle was the Vice President - Individual Investor Mass Market Customer Experience - US Investment Services at T. Rowe Price in Mooresville, NC. In this role, he concentrated on enhancing the customer experience for individual investors within the mass market segment, utilizing analytics and strategy to drive business growth.
Educational Background
Jason Hoyle is an alumnus of Wake Forest University, where he earned his MBA in Marketing and Entrepreneurship from 2003 to 2005. Prior to that, he received his BA in American Government from the University of Virginia, where he studied from 1995 to 1999.
Expertise and Skills
Jason Hoyle brings a wealth of expertise to his roles, particularly in human-centered design and customer experience strategy and analytics. His professional background includes substantial experience in retail merchandising, brand strategy, advertising, and sales. His diverse skill set has enabled him to achieve success across multiple industries, demonstrating his versatility and depth of knowledge in marketing and customer experience.