Karen Alves, MBA
About Karen Alves, MBA
Karen Alves, MBA, is a Marketing Manager at Asurion with extensive experience in various marketing roles across multiple companies in the Greater Nashville Area, TN.
Current Position at Asurion
Karen Alves is currently employed as a Marketing Manager at Asurion, beginning her tenure in 2022. In this role, she has been instrumental in developing a comprehensive brand strategy that has significantly enhanced brand recognition and customer engagement. Additionally, she implemented a successful marketing automation system to streamline processes and improve efficiency. Karen also played a key role in launching a new digital marketing campaign resulting in a 20% increase in online sales.
Previous Role at SmileDirectClub
Karen Alves worked at SmileDirectClub as a Marketing Manager Associate, Partner Network Integrated Marketing from 2021 to 2022. During her 7-month tenure, she contributed to various marketing initiatives aimed at expanding the company's partner network and enhancing integrated marketing efforts.
Experience at Louisiana-Pacific Corporation
Karen spent a significant period of her career at Louisiana-Pacific Corporation. Initially, she worked as a Marketing Coordinator for 3 months in 2015, followed by a role as a Marketing Analyst from 2015 to 2018. She then became a Brand Segment Marketing Associate from 2018 to 2021. Throughout her time there, she was based in the Greater Nashville Area, TN, and developed a deep understanding of brand segment marketing and analytics.
Early Career Positions
Karen Alves held several marketing positions early in her career. She was a Marketing Coordinator at Dave Ramsey from 2014 to 2015 for 9 months, and prior to that, she served as a Cake Coordinator at Metacake LLC from 2012 to 2014 in Franklin, TN. Her career began at GOBA, LLC, where she worked as a Marketing Coordinator from 2010 to 2012 in the Greater Nashville Area, TN.
Education and Expertise
Karen earned her Master of Business Administration (MBA) in Organizational Leadership from Lipscomb University, studying from 2017 to 2018. She also holds a degree in Marketing from The University of Tennessee at Chattanooga, where she focused on Business, Management, Marketing, and Related Support Services. Her educational background has equipped her with the knowledge and skills necessary for a successful career in marketing management.