Kassie Walburger
About Kassie Walburger
Kassie Walburger is a Senior Innovation Manager (D2C) at Asurion, with a background in industrial and product design from Procter & Gamble and Brigham Young University.
Company
Kassie Walburger is currently working at Asurion as the Senior Innovation Manager (D2C). She has been with Asurion since 2021, based in the Nashville Metropolitan Area. Before joining Asurion, she held multiple positions at Procter & Gamble, including Fabric Care Senior Innovation Manager, NA Fabric Enhancers Design Manager, and Global Fabric Care Industrial Designer.
Title
Kassie Walburger holds the title of Senior Innovation Manager (D2C) at Asurion. In this role, she focuses on utilizing a Design Thinking approach to enhance customer experiences and drive product innovation. Her responsibilities include collaborating with various departments, such as Market Research, Sales, Operations, and Product Development, to create differentiated product roadmaps.
Education and Expertise
Kassie Walburger studied Industrial and Product Design and earned a Bachelor of Fine Arts (BFA) from Brigham Young University, where she attended from 2011 to 2013. Prior to that, she completed an Associate's degree at Utah State University, where she studied from 2009 to 2011. Her educational background laid the foundation for her expertise in industrial design and product innovation.
Professional Background
Kassie Walburger's professional history includes various roles at Procter & Gamble, such as Fabric Care Senior Innovation Manager, NA Fabric Enhancers Design Manager, Global Fabric Care Industrial Designer, and Industrial Design Intern. Prior to her tenure at Procter & Gamble, she also worked as an Industrial Design Intern at Teton Outfitters - KLIM/509 Brands and Ethicon Endo-Surgery in 2013.
Product Innovation and Design Strategy
In her role as Senior Innovation Manager (D2C) at Asurion, Kassie Walburger uses consumer insights and competitive analysis to inform her product innovation strategies. She has led the design strategy for major brands such as Tide, Bounce, and Downy/Lenor, overseeing projects from concept to execution both in-store and online. Additionally, she developed a strategy for sustainable packaging to help Procter & Gamble achieve its 2030 sustainability goals.