Lauren Carver
About Lauren Carver
Lauren Carver is the Sr. Manager of Creative Services at Asurion, where she has worked since 2017 in the Washington D.C. Metro Area.
Company
Lauren Carver is currently employed at Asurion, where she has held the position of Sr. Manager, Creative Services. Her role involves managing and overseeing creative service operations within the company. Asurion is known for providing device protection and support services for electronic products.
Title
Lauren Carver holds the position of Sr. Manager, Creative Services. In this capacity, she leads initiatives that support the creative and marketing functions of the organization, ensuring that campaigns and projects align with the company's goals and market strategies.
Advertising Campaigns
Lauren Carver has facilitated advertising campaigns for major clients including Arby’s and Toyota. Her work spans across TV, radio, and print media, demonstrating her versatility and expertise in varied advertising mediums. She has played a key role in crafting strategies that resonate with target audiences and drive client success.
Market Research and Analysis
Lauren Carver utilizes Nielsen ratings data to identify market trends, which helps in enhancing client performance and developing effective sales strategies. Her market research efforts support the creation of media kits and provide vital information for sales forecasting and executive presentations.
Media and Public Relations
Lauren Carver authors detailed press releases aimed at boosting brand equity and fostering positive product and company associations. Her work in PR includes crafting communication materials that enhance the public image of clients and support their promotional activities.
Media Negotiation and Collaboration
Lauren Carver has experience in negotiating media invoices using SmartPlus media software. She collaborates with media sales representatives to address discrepancies and ensure accurate billing, showcasing her ability to manage logistical details and maintain professional relationships.