Liliana Cienfuegos
About Liliana Cienfuegos
Liliana Cienfuegos is the CPM Director at Asurion, with extensive experience in managing technology projects and new product introductions in the mobile devices industry.
Title
Liliana Cienfuegos currently serves as CPM Director at Asurion, a role she has held since 2021. Her responsibilities include identifying opportunities to enhance customer experience and facilitating collaboration between Asurion and AT&T.
Previous Roles at Samsung Electronics
Before joining Asurion, Liliana Cienfuegos worked at Samsung Electronics Mexico. From 2017 to 2019, she held the position of Senior Sales Manager. Prior to this, she served as Sr. Product Manager from 2015 to 2016 in the Mexico City Area, Mexico.
Roles at Polaroid and Ezuza
Liliana also has experience working at Polaroid, where she was a Product Manager for mobile platforms and a Program Lead from 2013 to 2015. She then worked at Ezuza as Product and Project Lead from 2012 to 2013.
Technical Roles at Telecomunicaciones de Mexico and SCT
Liliana Cienfuegos served at Telecomunicaciones de Mexico in various roles, including Technical Director for Informatics and Financial Services in 2011 and Chief Of Staff from 2009 to 2011. She also worked as a Program Manager Consultant at SCT - Mexico Ministry of Communications in 2009.
Experience at Motorola Mobile Devices
Early in her career, Liliana Cienfuegos held significant roles at Motorola Mobile Devices. She worked as a Regional Program Manager for New Product Introduction from 2004 to 2009 and served as IT & Telecommunications Project Leader from 1998 to 2004.
Education
Liliana Cienfuegos holds a Global MBA and a Master of Business Administration (MBA) from Thunderbird School of Global Management, the latter achieved in 1970. She also earned a BS in Electric and Electronics Engineering from Universidad La Salle, A.C. from 1992 to 1997.
Project Management and Leadership
With over 10 years of experience managing technology projects, Liliana has focused extensively on new product introductions in the mobile devices industry for the Latin America region. She leads teams from diverse disciplines across Latin America, the United States, Europe, and Asia.