Mike Lipman
About Mike Lipman
Mike Lipman is the Director of E-Commerce Strategy at Asurion, with over 18 years of experience in E-Commerce, Digital Marketing, and IT.
Director of E-Commerce Strategy at Asurion
Mike Lipman currently serves as the Director of E-Commerce Strategy at Asurion. He has been in this role since 2021. His strategic leadership in e-commerce has leveraged his extensive experience and knowledge to drive Asurion’s online business initiatives.
Senior Manager of E-Commerce Customer Experience at U.S. Cellular
Prior to joining Asurion, Mike Lipman was the Senior Manager of E-Commerce Customer Experience at U.S. Cellular from 2016 to 2021. Based in Greater Chicago Area, he spearheaded efforts to enhance customer experience on digital platforms. His work focused on optimizing user interactions and improving customer satisfaction.
Educational Background in Marketing, Finance, and Computer Science
Mike Lipman holds an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management, which he completed in 2009. Additionally, he earned a Bachelor’s degree in Computer Science from the University of Illinois Urbana-Champaign in 2002. His educational background has provided a robust foundation for his roles in e-commerce and digital strategy.
Expertise in E-Commerce and Digital Marketing
With over 18 years of experience, Mike Lipman has developed significant expertise in e-commerce, digital marketing, and IT. His skills include user experience design, graphic design, front-end development, mobile app development, as well as implementation of SEO, SEM, social media, and analytics. He combines these skills to create impactful digital strategies.
Leadership and Contributions in E-Commerce
Mike Lipman has demonstrated award-winning leadership in both internal and cross-functional teams. His strategic initiatives have led to significant cost reductions and generated millions in incremental revenue. He has managed digital properties for a $4 billion publicly-traded company, showcasing his capacity to lead substantial digital transformation projects.