Raki Chen
About Raki Chen
Raki Chen is the Marketing Lead at Asurion with extensive experience in marketing roles across various companies in Beijing and Shanghai.
Current Position at Asurion
Raki Chen is the Marketing Lead at Asurion in Beijing. Raki has been with the company since 2013, bringing years of marketing expertise and leadership to the role. As the Marketing Lead, Raki oversees marketing strategies and initiatives to drive company growth and brand recognition. Specific accomplishments and initiatives during this tenure were not detailed in the provided facts.
Previous Role at 索尼移动通信
Before joining Asurion, Raki Chen worked at 索尼移动通信 as a Retail Marketing Manager from 2012 to 2013. Raki spent one year in Beijing managing retail marketing strategies, enhancing brand presence, and driving sales through retail channels. The role involved significant responsibilities in retail marketing management.
Experience at 米其林
Raki Chen has extensive experience at 米其林, serving in two different capacities over five years. From 2008 to 2012, Raki was the Trade Marketing Manager, handling both Beijing and Shanghai regions. Prior to this, Raki worked as a Retail Promotion Specialist from 2007 to 2008 in Beijing. This experience involved trade marketing and retail promotion, contributing to the brand's market strategies and promotional efforts.
Educational Background
Raki Chen studied Business Administration at North China University of Technology, earning a Bachelor's degree after four years of study from 1996 to 2000. Raki also attended Chongqing Nankai Secondary School from 1993 to 1996. This educational foundation in business administration has equipped Raki with the essential skills required for a successful career in marketing.
Notable Achievements in Marketing
Raki Chen has successfully managed a retail chain brand development project with an annual budget of 20 million yuan. This project involved cross-team collaboration and multi-vendor management. Raki also implemented a digital go-to-market model that led to a 50% increase in conversion rates. Leading a team of 200 account managers nationwide, Raki achieved a 30% increase in sales by fully leveraging go-to-market governance. Additionally, with six years of experience in direct-to-consumer brand and digital development, Raki has successfully driven 0-1 product launches.