Rayce Lashley
About Rayce Lashley
Rayce Lashley is the Director of Sales Enablement Strategy at Asurion and a self-employed Real Estate Investor. He has extensive experience in sales management, having worked at companies like DISH Network and AT&T, and holds advanced degrees in business and management.
Current Role at Asurion
Rayce Lashley serves as the Director of Sales Enablement Strategy at Asurion. Since 2023, Rayce has been instrumental in shaping sales enablement strategies and driving key initiatives. His role involves overseeing sales strategies, developing initiatives to enhance subscriber retention, setting targets, and facilitating customer acquisitions. His contributions also include expanding Asurion's portfolio with domestic and international contact centers, focusing on fixed wireless and fiber.
Previous Experience in Sales Enablement
Before his current role, Rayce Lashley was the Sr. Manager of Sales Enablement at Asurion from 2021 to 2023 in Nashville, Tennessee. During his tenure, he played a pivotal role in developing and implementing a national sales compensation plan. His experience in sales enablement has deeply enriched his ability to strategize and guide sales teams effectively, ensuring the alignment of sales processes with broader business goals.
Roles at DISH Network and AT&T
Rayce Lashley worked at DISH Network as a Regional Sales Manager in Atlanta, Georgia, from 2019 to 2021. Prior to that, he held multiple roles at AT&T. He served as an Area Retail Sales Manager in Huntsville, Alabama, from 2015 to 2017, a Retail Sales Manager in Springfield, Missouri, from 2014 to 2015, and as an Assistant Sales Manager in Joplin, Missouri, from 2013 to 2014. These roles allowed him to hone his expertise in retail sales management and regional sales strategies.
Educational Background
Rayce Lashley is bolstering his management expertise by pursuing a Master of Science in Management at Gies College of Business - University of Illinois Urbana-Champaign, expected to be completed in 2024. He earned an MBA in Business Administration and Management from Maryville University of Saint Louis in 2018. He also holds a Bachelor of Science in Speech Communication and Rhetoric from Missouri Southern State University, obtained in 2012. This diverse educational background has provided him with a solid foundation in both business management and communications.
Early Career and Real Estate Investment
Rayce’s early career includes roles such as Sales Manager at Cellular World Corporate Office in the Joplin Metropolitan Area from 2010 to 2013, and Appliance Sales Associate at Lowe's Companies, Inc. in Carthage, Missouri, from 2008 to 2010. Since 2017, he has also been self-employed as a Real Estate Investor. This experience in various sales and management roles, combined with entrepreneurial endeavors, has contributed to his comprehensive understanding of sales dynamics and market strategies.