Trish Loftis
About Trish Loftis
Trish Loftis is the Creative Director at Asurion, with over 20 years of experience in advertising and marketing, specializing in creative team leadership and copywriting.
Current Title and Role at Asurion
Trish Loftis is the Creative Director at Asurion, a role she has held since 2021. In this capacity, she is responsible for leading creative initiatives, overseeing a team of writers and designers, and driving creative strategies that align with business goals. She plays a crucial role in developing and executing innovative concepts from initial ideas to full client presentations.
Past Roles at Asurion
Before becoming Creative Director, Trish Loftis served as the Associate Creative Director at Asurion from 2020 to 2021, and as Sr. Copywriter from 2019 to 2020. In these roles, she worked in Nashville, Tennessee, where she honed her leadership and creative skills, contributed to numerous campaigns, and engaged in client and new business pitches.
Previous Work Experience
Trish Loftis has an extensive background in advertising and marketing, having worked at various agencies. She was a Senior Copywriter at Catapult Marketing from 2008 to 2019, and at BOHAN from 2004 to 2008. Earlier in her career, she was a Copywriter/Account Executive at Gish, Sherwood & Friends from 2003 to 2004, and a writer at The Maryland Group from 2000 to 2001.
Education and Training
Trish Loftis studied Copywriting at Miami Ad School Atlanta @ Portfolio Center from 1995 to 1997. She also holds a Bachelor of Arts in Mass Communications from St. Ambrose University, where she studied from 1991 to 1994. Her education provided a strong foundation for her extensive career in creative roles.
Professional Skills and Expertise
With over 20 years of experience, Trish Loftis specializes in creative team leadership and copywriting. Her skill set includes client and new business pitches, as well as writing for a diverse range of media such as radio, TV, print, web, in-store, display, direct mail, and collateral. She also has extensive experience in leading creative strategy and thought leadership, guiding teams from conceptual creation to full client presentations.