Adrià Pascual Mir
About Adrià Pascual Mir
Adrià Pascual Mir is the Director of Consumer at ASUS, overseeing the consumer division in Spain. With over 13 years of experience in the consumer electronics field, he has held various roles at Sony Electronics and ASUS, focusing on product management and marketing.
Current Role at ASUS
Adrià Pascual Mir serves as the Director of Consumer at ASUS, a position he has held since 2022. Based in Barcelona, he oversees the entire consumer division for ASUS in Spain. His responsibilities include supervising multiple teams across Product Management, Sales, Supply Chain, Sell-in, Back Office, and E-commerce. This role allows him to leverage his extensive experience in the consumer electronics sector.
Previous Experience at ASUS
Before his current role, Adrià Pascual Mir worked at ASUS as the Head of Product Management for Gaming, Commercial, and Consumer from 2021 to 2022. His tenure at ASUS began in 2020 when he served as the Country Consumer Product Manager for one year. His experience at ASUS has contributed to his understanding of the consumer electronics market.
Experience at Sony Electronics
Adrià Pascual Mir has significant experience with Sony Electronics, where he held various positions from 2009 to 2019. He started as a HIFI & Home Video Salesman and progressed to roles such as Trade Marketing Regional Manager and Product & Marketing Manager of the TV Business for Spain and Portugal. His time at Sony Electronics spanned over a decade and provided him with a strong foundation in consumer electronics.
Education and Qualifications
Adrià Pascual Mir has a diverse educational background. He studied at Universitat Oberta de Catalunya, where he earned a Bachelor in Business Administration & Marketing from 2014 to 2021. Additionally, he studied at Universitat Pompeu Fabra, achieving a B.Sc. in Computer Systems Engineering from 2007 to 2010. He also completed a program at Centre Politécnic Villar, obtaining a qualification as an Audio Higher Technician in Acoustics, Physics, Recording, and Audio Manipulation from 2008 to 2010.
Professional Background
With over 13 years of experience in the consumer electronics field, Adrià Pascual Mir has developed a comprehensive understanding of the industry. His career includes roles in product management, marketing, and sales across notable companies like Sony Electronics and ASUS. His extensive background equips him with the skills necessary to lead teams and drive consumer-focused initiatives.