Alexandre Ducruet
About Alexandre Ducruet
Alexandre Ducruet is a Country Product Manager at ASUS, specializing in networking and gaming peripherals. He has a background in marketing and business development, with previous roles at companies such as Samsung Electronics and B2Bespoke Ltd.
Current Role at ASUS
Alexandre Ducruet serves as the Country Product Manager for Networking and Gaming Peripherals at ASUS. He has held this position since 2022, operating within the Greater Paris Metropolitan Region. His responsibilities include planning and implementing operations related to ASUS's Network product line and gaming accessories. He also trains internal sales and marketing teams, providing them with the necessary tools and support to enhance their performance.
Previous Experience in Marketing and Business Development
Prior to his role at ASUS, Alexandre Ducruet gained experience in various marketing and business development positions. He worked as an Assistant to the Business Development Manager at B2Bespoke Ltd. for one month in 2020 in Taipei City, Taiwan. He also served as an Assistant Marketing Project Manager at Samsung Electronics France from 2021 to 2022 for six months in Paris, Île-de-France. Additionally, he held the position of Assistant Marketing Director at Assemblage Tokyo for three months in 2018.
Educational Background in Business and Marketing
Alexandre Ducruet has a solid educational foundation in business and marketing. He studied at the French International School of Rochambeau, where he completed his Baccalaureat in Economics from 2014 to 2016. He then pursued a Bachelor of Business Administration (BBA) in International Marketing and Communication at INSEEC from 2016 to 2020. Additionally, he studied International Business/Trade/Commerce at Ming Chuan University, achieving another BBA from 2018 to 2019.
Market Analysis and Competitive Intelligence
In his current role at ASUS, Alexandre Ducruet engages in competitive intelligence, analyzing products, prices, positioning, and channel strategies of competitors. He presents quarterly results and the market status of the product line to ASUS headquarters in Taiwan. His analytical skills contribute to the strategic planning and execution of marketing initiatives for ASUS's product offerings.
Collaboration with Market Manager
Alexandre Ducruet collaborates closely with the Market Manager during travels to various ASUS resellers. This partnership allows him to gain insights into market dynamics and customer preferences, which are essential for tailoring ASUS's product strategies and enhancing market presence.