Amanda Maccarone
About Amanda Maccarone
Amanda Maccarone serves as the Web Team Manager at ASUS North America, where she has worked since 2020. She has implemented cost-saving initiatives and ensures compliance with accessibility standards across the company's websites.
Work at ASUS
Amanda Maccarone has served as the Web Team Manager at ASUS North America since 2020, based in Markham, Ontario, Canada. In this role, she has implemented a word bank system in 2023 that significantly reduced French translation costs. Prior to her current position, she worked as a Web Administrator at ASUS North America from 2018 to 2020, where she successfully launched the ASUS Business site for the US and Canada in both English and French on a new CMS platform. Her responsibilities include creating and tracking JIRA tickets for site issues and collaborating with the headquarters team for timely resolutions.
Previous Experience
Before joining ASUS, Amanda worked at Loblaw Digital as a Production Specialist in Photography Management from 2017 to 2018. She also held the position of Site Deployment Specialist in eCommerce at Walmart Canada from 2014 to 2017. During her time at Walmart, she created a banner tracker and scheduling calendar to organize all banners on the company's sites, which contributed to improved site engagement and sales.
Education and Expertise
Amanda Maccarone studied at Seneca College School of Communication Arts, where she focused on Creative Advertising and earned a diploma. Her educational background supports her expertise in web management and digital marketing strategies, particularly in the context of compliance with ADA and WCAG standards.
Compliance and Standards Management
In her current role, Amanda provides insights on ADA and WCAG compliance, ensuring that standards are maintained across all North American ASUS sites. She actively researches these standards on a global level to proactively maintain compliance for ASUS websites. Additionally, she manages and tracks French translation processes with a third-party vendor, ensuring timely completion and adherence to budget.
Collaboration and Project Management
Amanda works collaboratively with local Product Marketing and eShop teams to enhance homepage banner placements on ASUS sites. Her role involves improving site engagement through effective project management and coordination, ensuring that marketing efforts align with web development initiatives.