Ashley Chen
About Ashley Chen
Ashley Chen serves as the Global Associate Product and Esports Marketing Director at Asus, a position she has held since 2015. She has a background in marketing with previous roles at Dentsu, BenQ, and Asus, and holds a bachelor's degree from National Taiwan University and a master's degree from National Chengchi University.
Current Role at ASUS
Ashley Chen serves as the Global Associate Product and Esports Marketing Director at ASUS. She has held this position since 2015, contributing to the company's marketing strategies and product development initiatives in the esports sector. Her role involves overseeing marketing campaigns and collaborating with various teams to enhance ASUS's presence in the competitive gaming market.
Previous Experience at Dentsu
Prior to her current role, Ashley Chen worked at Dentsu as a Senior Account Executive from 2003 to 2005. During her two-year tenure in Taipei City, Taiwan, she managed client accounts and developed marketing strategies, gaining valuable experience in the advertising industry.
Experience at BenQ
Ashley Chen was employed at BenQ as a Marcom Manager from 2013 to 2014. In this role, she focused on marketing communications and brand management for one year in Taipei City, Taiwan. Her responsibilities included developing marketing materials and coordinating promotional activities.
Education and Expertise
Ashley Chen holds a Bachelor's degree from National Taiwan University and a Master's degree in Business Administration from National Chengchi University. Her educational background provides her with a solid foundation in marketing principles and business strategies, which she applies in her professional roles.
Previous Role at ASUS
Before her current position, Ashley Chen worked at ASUS as a Global Senior Marketing Manager for a brief period of two months in 2014. During this time, she contributed to the company's marketing efforts, focusing on product promotion and brand visibility.