Bradley Howe
About Bradley Howe
Bradley Howe serves as the Head of Consumer for the BDM SYS Business Group at ASUS, where he has worked since 2018. With previous experience at ASUS, LG Electronics, and Toshiba, he has a strong background in retail management and business development.
Work at ASUS
Bradley Howe currently serves as the Head of Consumer - BDM SYS Business Group at ASUS, a position he has held since 2018 in Sydney, New South Wales, Australia. In this role, he has been instrumental in managing the addition of a new Territory Manager role to oversee the NSW Channel/Dealer business, which includes supervising two Account Managers. Previously, he worked as the National Retail Manager and Territory Manager NSW from 2011 to 2017, based in North Ryde. During his tenure, he attended quarterly reviews in Taipei, presenting business performance to the CMO and Corporate Vice President.
Previous Experience at LG Electronics
Before his current role at ASUS, Bradley Howe worked at LG Electronics Australia Pty Ltd as a Key Account Manager from 2017 to 2018 in Eastern Creek, New South Wales, Australia. In this position, he was responsible for managing key accounts and fostering relationships with clients. His experience at LG contributed to his expertise in consumer electronics and retail management.
Background at Toshiba
Bradley Howe has a background in business development from his time at Toshiba (Australia) Pty Ltd, where he worked as a Business Development Manager from 2005 to 2011 in North Ryde. His role involved identifying growth opportunities and developing strategies to enhance the company's market presence. This experience laid the groundwork for his subsequent roles in the consumer electronics industry.
Customer Engagement and Events
In his current role at ASUS, Bradley Howe actively engages with customers at international events such as CES in Las Vegas and Computex in Taipei. These events provide opportunities to enhance customer relationships and increase brand visibility. His participation in these events reflects his commitment to building strong connections with clients and promoting the brand on a global stage.
Collaboration with Marketing Teams
Bradley Howe collaborates closely with the internal Marketing team to ensure alignment between sales and marketing efforts. This collaboration is crucial for maintaining the brand's strategic placement on retailer shop floors. His work in this area contributes to the overall effectiveness of the company's marketing strategies and enhances its competitive positioning in the market.