Charoen Loprakong
About Charoen Loprakong
Charoen Loprakong is an Assistant Product and Marketing Manager at ASUS, where he has worked since 2018. He has a background in marketing, having held positions at Qi Group, DHA Siamwalla Ltd, and GP Batteries, and holds a Master's degree in International Strategic Marketing from The University of Glasgow.
Current Role at ASUS
Charoen Loprakong serves as the Assistant Product and Marketing Manager at ASUS, a position he has held since 2018. In this role, he manages the budget for marketing plans, promotions, and media strategies. He coordinates marketing activities between ASUS Headquarters and the Thailand branch, ensuring that local initiatives align with global strategies. His responsibilities also include product training for all promoters at ASUS, where he emphasizes key selling points and brand positioning to enhance customer engagement.
Previous Experience in Marketing
Before joining ASUS, Charoen Loprakong accumulated valuable experience in marketing roles across several companies. He worked as a Product Marketing Executive at Qi Group from 2015 to 2016. Following that, he served as a Marketing Executive at DHA Siamwalla Ltd from 2016 to 2017, and then at GP Batteries from 2017 to 2018. Each of these positions contributed to his expertise in product marketing and strategic management.
Education and Qualifications
Charoen Loprakong holds a Master's Degree in International Strategic Marketing from The University of Glasgow, where he studied from 2013 to 2014. He also earned a Bachelor's Degree in Business Administration and Management from Thammasat University, completing his studies from 2008 to 2011. His educational background provides a strong foundation for his current role in product and marketing management.
Marketing Strategies at ASUS
In his current position at ASUS, Charoen Loprakong has developed innovative marketing strategies aimed at enhancing in-store visibility for both offline and online channels. His approach focuses on integrating marketing efforts to improve brand recognition and customer experience, which is essential for driving sales and engagement in a competitive market.