Charu Pandit
About Charu Pandit
Charu Pandit is a Public Relations Specialist with over a decade of experience in the Consumer Electronics and FMCG sectors. She currently works at ASUS Australia and New Zealand, having previously held positions at Sony and Yakult Danone.
Work at ASUS
Charu Pandit has been employed at ASUS Australia and New Zealand as a Public Relations Specialist since 2020. In this role, she focuses on managing public relations strategies and initiatives for the company within the region. Her responsibilities include developing and executing communication plans that enhance the brand's visibility and reputation in the competitive consumer electronics market.
Previous Experience at Sony
Before joining ASUS, Charu Pandit worked at Sony as part of the Corporate Communications team from 2011 to 2019. During her eight years in this position, she was involved in various corporate communication strategies that aimed to strengthen Sony's brand presence in the New Delhi area, India. Her experience at Sony contributed to her expertise in managing corporate public relations.
Experience at Yakult Danone
Charu Pandit began her career in corporate communications at Yakult Danone, where she worked for one year from 2010 to 2011. This role provided her with foundational experience in public relations within the fast-moving consumer goods (FMCG) sector, further enhancing her skills in communication and brand management.
Education and Expertise
Charu Pandit holds a Post Graduation degree in Public Relations/Image Management from Bhartiya Vidya Bhawan, which she completed from 2007 to 2008. Additionally, she earned a Bachelor's degree in Mass Communication from Jagannath International Management School, where she studied from 2004 to 2007. Her educational background supports her expertise in handling corporate and product public relations, as well as influencer engagement and media outreach.
Professional Skills and Specializations
Charu Pandit specializes in strategizing and implementing influencer engagement activities and social outreach programs. She has over a decade of experience in the consumer electronics and FMCG sectors, which has equipped her with the skills necessary for planning and executing media engagement activities and press events. Her comprehensive understanding of public relations allows her to effectively manage communication efforts across various platforms.