Cherrie Lien
About Cherrie Lien
Cherrie Lien serves as the Director of the Server Business Unit at 華碩, a position she has held since 2017. With a background in product management and a strong educational foundation in business administration and industrial design, she leads a team of seven product managers and oversees product planning and management.
Work at ASUS
Cherrie Lien has held multiple positions at ASUS since 2002. Currently, she serves as the Director of the Server Business Unit, a role she has occupied since 2017. In this capacity, she leads a team of seven product managers, overseeing product planning and management for server products. Her responsibilities include monitoring business status and defining product specifications. Prior to her current role, she worked as an Associate Director in the Desktop Business Unit from 2010 to 2016 and as a Project Manager from 2002 to 2004.
Education and Expertise
Cherrie Lien earned her Bachelor’s degree in Business Administration from National Taipei University, where she studied from 1996 to 2000. She later pursued a Master’s degree in Industrial Design at Tatung University, completing her studies from 2006 to 2009. Her educational background provides her with a strong foundation in both business management and product design, which supports her roles in product planning and management.
Background
Before joining ASUS, Cherrie Lien gained experience in various roles within the technology sector. She worked as a Product Specialist at Datatronic Inc. from 2000 to 2002 and at China Network Systems Co., Ltd from 2006 to 2008. Additionally, she served as a Product Manager at IPEVO for ten months in 2009. This diverse background has contributed to her expertise in product management and development.
Professional Responsibilities
In her current role as Director of the Server Business Unit at ASUS, Cherrie Lien is responsible for driving design-to-value and design-to-cost initiatives. She plays a key role in defining product specifications and ensuring that the server products meet market demands. Her leadership in monitoring business status is crucial for the strategic planning of the server product line.