Chris Lin
About Chris Lin
Chris Lin serves as the Product Marketing Director at ASUS, where he has worked for 22 years in Beijing, China. He specializes in product launch strategies, brand positioning, and collaboration with key ecosystem partners.
Work at ASUS
Chris Lin has served as Product Marketing Director at ASUS since 2002, accumulating 22 years of experience in this role. Based in Beijing City, China, he is responsible for overseeing product marketing initiatives and strategies. His role includes designing and implementing product launch conferences and branding events that align with public relations strategies. Lin also leads the coordination of national promotion plans and supports various marketing activities, including tradeshows and product demonstrations.
Education and Expertise
Chris Lin earned a Bachelor's Degree in Information Systems Management from The Capital University of Economics and Business, where he studied from 1996 to 2000. His educational background provides a foundation for his extensive expertise in product marketing, particularly in the Chinese market. Lin specializes in transforming product features into compelling value propositions, working closely with advertising agencies to enhance brand messaging.
Background
Chris Lin has a long-standing career in product marketing, having dedicated over two decades to ASUS. His experience encompasses a wide range of responsibilities, including mapping product brand positioning and developing branding strategies tailored specifically for the Chinese market. His role requires a deep understanding of market dynamics and consumer behavior.
Achievements
In his capacity as Product Marketing Director, Chris Lin has successfully managed collaborations with key ecosystem partners such as Intel, Microsoft, and AMD. He organizes monthly and quarterly conferences to ensure alignment and collaboration among these partners. His efforts contribute to the effective promotion of ASUS products and enhance the company's market presence.