Christine Le Calvez
About Christine Le Calvez
Christine Le Calvez is the Responsable Marketing Produit Gaming at ASUS, where she has worked since 2018. She specializes in developing marketing strategies for gaming brands and enhancing community engagement.
Work at ASUS
Christine Le Calvez has been serving as Responsable Marketing Produit Gaming at ASUS since 2018. In this role, she focuses on developing marketing strategies for the Republic Of Gamers and ASUS TUF brands specifically for the French market. Her responsibilities include managing the brand's Community Manager to foster community engagement and overseeing digital activities such as CRM, web, social media, and media buying for gaming products. Christine has also organized BtoC gaming events to enhance brand visibility and engagement.
Education and Expertise
Christine Le Calvez studied at Université de Montpellier 1 Richter, where she earned a Master 2 Pro Marketing with a specialization in Management des Médias from 2005 to 2006. This educational background has equipped her with the necessary skills to excel in marketing roles within the gaming industry, focusing on strategic marketing and community engagement.
Background
Prior to her current position at ASUS, Christine Le Calvez held various marketing roles in the gaming sector. She worked at Innelec as Responsable Trade Marketing from 2013 to 2017, where she developed marketing strategies and managed operational marketing activities. Earlier in her career, she was an Assistante chef de produit at Eidos France for 9 months in 2006 and worked at GAME Digital PLC as a Vendeuse for 4 months in 2007.
Achievements in Marketing
Throughout her career, Christine Le Calvez has successfully developed and executed marketing strategies for prominent gaming brands. At Innelec, she held multiple roles, including Chef de produit and Chargée de Marketing opérationnel, where she managed influencer relations to enhance brand presence within the gaming community. Her efforts in organizing gaming events and managing digital marketing activities have contributed to increased brand engagement and visibility.