Chung Hsuan Liu
About Chung Hsuan Liu
Chung Hsuan Liu is a Global Senior Gaming Campaign Specialist at ASUS, focusing on the Republic of Gamer brand. With a background in marketing and strategic campaign management, Liu has successfully executed high-profile campaigns, including collaborations with notable figures like Alan Walker and Nyjah Huston.
Work at ASUS
Chung Hsuan Liu currently serves as the Global Senior Gaming Campaign Specialist at ASUS, specifically within the Republic of Gamer division. In this role, Liu has been instrumental in generating significant organic exposure for ASUS campaigns. This includes strategic placements on high-traffic platforms such as Hypebeast's Instagram and Alan Walker's YouTube channel. Liu has also successfully managed the Alan Walker brand ambassador campaign, overseeing strategy, creative review, and media planning for two years. Additionally, Liu contributed to the activation of 466 products in one month during the Alan Walker special edition campaign.
Previous Experience
Before joining ASUS, Chung Hsuan Liu held various positions that contributed to their marketing expertise. Liu worked as an Assistant Marketing Manager at Citi from 2018 to 2020 in Taipei City, Taiwan. Prior to this, Liu was a Sales Associate at Coach for eight months in London, United Kingdom, from 2014 to 2015. Liu also gained experience as a Marketing Intern at wooju and as a Student Consultant at Nuji, both in London, in 2014. Earlier in their career, Liu interned at OgilvyAction in Taiwan in 2011.
Education and Expertise
Chung Hsuan Liu holds a Master of Science (MSc) in Strategic Marketing from Imperial College London, where they studied from 2013 to 2014. Liu also earned a Master of Arts (MA) in English Language and Literature from National Central University, completing the program from 2008 to 2012. This educational background provides Liu with a strong foundation in marketing strategies and communication skills, which are essential for their current role in gaming campaigns.
Achievements
During their tenure at ASUS, Chung Hsuan Liu achieved notable results, including a 344% increase in Google Trend searches within 24 hours for the launch of the Alan Walker special edition. Liu played a key role in the Nyjah Huston campaign, collaborating with design teams to plan customized products and engaging with the agency Hypebeast for creative discussions. These accomplishments highlight Liu's ability to drive impactful marketing initiatives.