Eli Lu
About Eli Lu
Eli Lu serves as the Indonesia Consumer Laptop Product Manager at ASUS, where he has worked since 2019. He manages a significant volume of consumer notebooks annually and collaborates with various teams and partners to drive product success.
Work at ASUS
Eli Lu has been serving as the Indonesia Consumer Laptop Product Manager at ASUS since 2019. In this role, he oversees the management of 0.8 to 1.2 million units of consumer notebooks annually. His responsibilities include product portfolio management, positioning, pricing, and promotion, utilizing data from consulting organizations such as IDC and Gfk. Eli conducts quarterly planning sessions with a diverse team of 55 members from sales, marketing, service, and administration to align strategies and objectives.
Education and Expertise
Eli Lu studied at National Chiao Tung University, where he focused on the Management of Transportation and Logistics. He completed his Bachelor of Management degree from 2014 to 2019. This educational background provides him with a strong foundation in management principles, which he applies in his current role at ASUS.
Background
Eli Lu is based in Jakarta, Indonesia, where he has developed a comprehensive understanding of the consumer laptop market. He collaborates with international IT distributors such as Synnex and VST ECS, as well as 1,700 local dealers, to meet an annual revenue target of US$ 300 million. His work involves leveraging co-branding funds from major partners including AMD, Intel, and Microsoft to enhance product visibility and market reach.
Marketing Strategies
Eli implements a 'volcano marketing strategy' for grand product launches, which focuses on creating significant impact and visibility in the market. Additionally, he enhances the end-user purchase journey through touchpoint design thinking, ensuring a seamless experience for consumers from awareness to purchase.