Estelle Som
About Estelle Som
Estelle Som is the Responsable eShop at ASUS, where she has worked since 2017. With a background in web marketing and e-commerce, she has held various roles in the industry, including positions at Fnac.com and RueDuCommerce.
Current Role at ASUS
Estelle Som serves as Responsable eShop at ASUS, a position she has held since 2017. In this role, she is responsible for overseeing the e-commerce activities of ASUS, ensuring the alignment of online sales processes with the company's overall marketing strategy. Her duties include managing the execution of online sales, optimizing the eShop website for improved functionality and user experience, and tracking performance metrics through dashboards.
Previous Experience at ASUS
Estelle Som previously worked at ASUS as Chef de projet webmarketing from 2016 to 2017. During her tenure, she developed and implemented a comprehensive plan for commercial animations, which included product launches and promotional offers. This experience contributed to her understanding of e-commerce strategies and marketing initiatives.
Professional Background
Estelle Som has a diverse professional background in e-commerce and marketing. Before her time at ASUS, she worked at various companies including Fnac.com as Chef de marché web and Tradedoubler as Account Manager. Her roles involved managing product lines and client accounts, which provided her with extensive knowledge in the e-commerce sector.
Education and Qualifications
Estelle Som holds a BTS in Management des unités commerciales from Pigier, achieved between 2005 and 2007. She also completed a Master 2 in Marketing at Pôle Paris Alternance (PPA) from 2008 to 2010. Additionally, she earned a Diplôme Européen d’Etudes Supérieures de Marketing from Pigier in 2008. Her educational background has equipped her with the necessary skills for her roles in marketing and e-commerce.
Key Responsibilities and Achievements
In her current role, Estelle Som leads the optimization of the ASUS eShop website, focusing on enhancing its functionality and user experience. She is responsible for ensuring the seamless execution of online sales processes, including secure payment systems and efficient after-sales service. Her work involves aligning e-commerce actions with ASUS's marketing strategy to ensure consistency and effectiveness.